What is Expanding Breakfast ?

Expanding Breakfast (EB) programs are those that reach out to students beyond the traditional cafeteria environment. Program types include breakfast in the classroom, grab & go, breakfast after 1st period and breakfast on the bus, just to name a few. Why use an expanded breakfast program? Expanding your breakfast program beyond the cafeteria has been shown to increase participation to as high as 98% because it makes the program more accessible to students.

New England Dairy & Food Council is now accepting applications for the 2008 Expanding Breakfast Awards. Applications will be accepted until November 14, 2008, and winners will be announced in December 15, 2008.
2008 Expanding Breakfast Award Application & Information
Expanding Breakfast Resources (pdf)

School Breakfast Support

Need help building a better school breakfast program? Let the resources and links listed below guide you on your way. We have hot & cold menu suggestions and promotion ideas including our new Breakfast Club Cards that will help reward your repeat customers. Check out successful expanded breakfast programs in your area by viewing the 2007 Expanding Breakfast Awards success stories. Need more help and support? Contact your local New England Dairy & Food Council representative for specialized assistance.

Cool Grab & Go Breakfast Menu Ideas (pdf)
Steaming Hot Breakfast Menu Ideas (pdf)
Monthly Breakfast Promotional Ideas (pdf)
Breakfast Club Cards (pdf)
Breakfast Club Mini-poster (pdf)
Get help with printed menus
Find additional breakfast support materials
Take the SNA Expanding Breakfast Course Online